Real Estate Marketing: Send Just Listed and Just Sold Cards
Get exposure for your new listings and begin establishing yourself as "the neighborhood's real estate agent" by faithfully sending "just listed" cards to everyone in the neighborhood every time you take a new listing.
If you're consistent with your mailings, before long you'll be known as the neighborhood expert - the one they call first!
Use Publisher or a similar product to create a greeting card that fits into an invitation envelope... because people's curiosity will force them to open it. On the front of the card, use a photo of your new listing, with the words "Just Listed." Inside, explain that you're sending it to them in case they have friends or family who would like to move near them.
If you've set a time for an open house, invite them to attend. Otherwise, invite them ...